Five Useful Social Media Marketing Advanced Tactics That Can Make Your Business Flourish

As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.

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Web 2.0 Marketing Made Easy With These Top 10 Social Media Sites!

In the last article we discussed how web 2.0 marketing can be a valuable asset for your business. We talked about web 2.0 marketing, social media services and marketing by social media, how it is the new phenomena of the decade and how you can use it to spread knowledge, gain trust, build relationship and gain more new clients.Today we’re going to talk about the top 10 social media sites, how they play a role in web 2.0 marketing, and how you can easily build accounts with each of them, along with our personal ranking chart and how marketing by social media to these top 10 sites can help you begin expanding your business.1. Digg.com – After in depth analysis, we decided Digg, in terms of article marketing, social media marketing, and expanding your presence on the internet, to be ranked higher than both Facebook and Twitter. Here’s why; Digg is a social bookmarking site that let’s you easily setup an account, connect it directly to both your Twitter and Facebook accounts, and bookmark links with embeded urls that direct back to web pages, articles, social sites, videos and blogs. Digg has been around since 1998, and has a page rank of 8. Digg receives millions of visitors every single month. When you are marketing by social media, using Digg as a social media site is crucial to your success.General posting capabilities – 10
Account setup – 10
Google pagerank – 8
Activity – 9
Spam Friendly – 9
Overall User rating – 9.22. Facebook.com – Facebook by far has been the fastest growing full capacity social media site thus far. Currently they have over 400 millions users worldwide with over 50% of them active on a daily basis. Facebook has a fully capable user interface with applications, blogs, comment posting, friend adding, video uploading and more. Adding friends on Facebook is easy. Building lasting relationships is a bit more challenging, but critical. Adding comments each day to your own page can be seen by your friends, which virally transcends out into the community and can eventually be seen by thousands and thousands of potentially interested prospects. But be careful, once you get up towards 5,000 friends, Facebook will prevent you from gaiNing any more friends, and at that point you will need to create a fan page where you can post from and invite friends to give you positive feedback.General posting capabilities – 10
Account setup – 8
Google pagerank – 10
Activity – 10
Spam Friendly – 7
Overall User rating – 93. Twitter.com – Twitter is the newest and fastest growing web 2.0 marketing platform known to date. Twitter doesn’t have the expansive user interface and full personal networking platform that Facebook does, but it’s simplicity and fast posting capabilities make it a site to be reckoned with. Twitter was developed with a simple idea that asks, “what are you doing?” This idea turned out to be such a gold mine, that now social networks left and right are adding the “what are you doing” feature to their interface. This feature allows you to inform people about what kinds of recipes you offer, products you’ve tried, websites you read or promote, and so on and so forth. With the url shorteNing services like biturl, you can turn your long website addresses into short links allowing more room to pass along your message to your followers.General posting capabilities – 10
Account setup – 8
Google pagerank – 9
Activity – 10
Spam Friendly – 6
Overall User rating – 8.64. Ning.com – A lot of people don’t know about Ning sites, yet even more are learNing about them everyday. If you don’t know, Ning is a simplified social network platform that allows you to open your own social network based on any topic of your choice, and build a community of members within the site. Ning allows you to fully customize your user interface and member’s pages, connect with Twitter and Facebook, upload blogs, photos, pictures, and add applications to make the network more interactive for your members. For web 2.0 marketing, sigNing up with a Ning site is easy, fast and free. Currently to open your own social network is free, but we believe that by July of 2010 they are planNing to convert all sites into paying sites for the moderators, with plans less than $5 per month and up to $50 per month, still allowing members who sign up to join for free. These Ning sites are customized to your specific target market place, just be careful that you follow all of the moderators rules for that site, because they will ban you at the click of a button if you’re off beat, and it’s not easy to persuade them to let you back in.General posting capabilities – 9
Account setup – 8
Google pagerank – 8
Activity – 9
Spam Friendly – 7
Overall User rating – 8.25. Delicious.com – Delicious is a social bookmarking site that is excellent for web 2.0 marketing and marketing by social media. Its user interface is simple, easy and elegant. You can insert keywords and descriptions to your liking. Their social media services allow you to bookmark and embed links into keyword phrases which link back to your website helping your organic search ranking in search engines. Delicious is a must-use social media site when marketing by social media.General posting capabilities – 9
Account setup – 7
Google pagerank – 8
Activity – 8
Spam Friendly – 9
Overall User rating – 8.26. Current.com – Current is a wonderful social media platform, capable of helping your website to attract more new visitors through both bookmarking capabilities and article marketing capabilities. When marketing by social media, Current brought some of our articles to the first page of Google within only days after uploading them. Current is great for implementing article marketing into your organic SEO process and web 2.0 process.General posting capabilities – 9
Account setup – 7
Google pagerank – 7
Activity – 9
Spam Friendly – 8
Overall User rating – 87. Propeller.com – Propeller is a full service bookmarking social media site, allowing you to generate backlinks by inserting keyword phrases into your posted urls. Propeller is easy to setup, expansive and extremely active. It is one of the top growing and page rank social media sites out there and definitely falls right into place as one of the top 10 social media sites for marketing by social media and web 2.0 marketing.General posting capabilities – 9
Account setup – 7
Google pagerank – 8
Activity – 8
Spam Friendly – 8
Overall User rating – 88. Ezinearticles.com – Ezinearticles is strictly for article marketing, but it is vitally crucial and powerful for implementing successful web 2.0 marketing tactics. When marketing by social media, and article marketing, ezine articles is a phenomenal website. With many years of experience and a strict posting guideline, they limit their publishers to informative and helpful content only. This allows their site to stand out and attract more interested readers compared to many other article marketing sites. The social media services they offer are free, and with only a few good articles you can have dozens or even hundreds of new visitors within days or weeks reading your articles and visiting your website.General posting capabilities – 8
Account setup – 7
Google pagerank – 6
Activity – 8
Spam Friendly – 8
Overall User rating – 7.49. Stumbleupon.com – Coming in at number nine on our top 10 list is an innovative social media sharing site that allows you to submit favorite pages, articles, videos and so forth into the members area, and when others submit, or “like” the same page, the number of “likers” or “submitters” goes up, which of course that page then gets more exposure. The innovation comes by their downloadable tool bar allowing you to seamlessly browse across the internet and when you see a page you like, you simply click the little Stumbleupon icon and the site then gets added to your favorites.General posting capabilities – 8
Account setup – 7
Google pagerank – 7
Activity – 7
Spam Friendly – 8
Overall User rating – 7.410. Diigo.com – And last but not least, we have Diigo, a social bookmarking site with expansive capacities and an ever growing member base. The user interface is simple and easy to manage. There is a wide range of social media services and capabilities, and though the site is still in beta mode and started in 2005, it seems promising.General posting capabilities – 8
Account setup – 7
Google pagerank – 6
Activity – 6
Spam Friendly – 8
Overall User rating – 7With this list of top 10 social media sites, web 2.0 marketing and marketing by social media will be easier and more productive for you. Maintaining your social media sites, and adding fresh new relative content on a continuous basis is the key to successful social media marketing. Good luck!